Patty Praisler started the store 16 years ago as a children's high-end store in Laguna Beach. The name Rococo came from the fact that the store was opening next to French 75, so she picked a name that was French. Rococo was an era of all things opulent and beautiful in the 1930s in Europe. She started carrying women's clothing, and that was selling quicker than the children's. The space in Laguna was charming but hard to park.